Coate PR and Blenheim Palace International Horse Trials 2024

Sep 24, 2024

Having returned from another busy week at Blenheim Palace where the Coate PR team successfully managed the PR and media relations for Blenheim Palace International Horse Trials 2024, we reflect on our key highlights.

Our team’s combined expertise and experience are crucial to the successful execution of managing the PR and media for events of this scale.

In this blog, find out a little more about what goes into running a media centre. As well as what happens behind the scenes at an event.

From social media and pre-event promotion to securing editorial features and working with sponsors, ambassadors and influencers – our remit provided a broad spectrum of support to the Stable Events team, who organise the event.

As the event unfolded, our team were on-site coordinating with famous faces such as Radio 2 presenter Sara Cox and social media stars ThisEsme and Harlow White. As well as organising meet-and-greets, rider-guided course walks and top rider masterclasses with William Fox-Pitt, Will Rawlin and Emily King. In addition, we managed the horse trials 65,500 social media following and coordinated interviews. We also orchestrated the media centre which welcomed over 130 press. We also hosted a day for British Equestrian Media Association members giving them an insight into how an event of this scale is run. Plus a course walk with event rider Simon Grieve and afternoon tea in the VIP Pavilion.

What is Event Media & Press Office Management?

Stable Events are the renowned events management company that are continuing to organise this event well into its fourth decade. Coate PR came on board to manage the press and media for Blenheim Palace International Horse Trials in 2023. In a nutshell, our event media management services include:

Press office management
Event social media management
Mixed zone and media conference management
Radio and TV pitching
Press preview days
Editorialfeatures, news releases
Email marketing campaign
Governing body liaison
Event partners and sponsor liaison
Media accreditation
Incident management
Post event coverage reporting
Partnership and Influencer management

The job doesn’t end here

After the event has taken place, we provide a media coverage report which also includes an insight into the press day and analysis of the pre-event campaign work and social media analysis.

We pride ourselves on being adaptable and being willing to take on whatever comes our way too!

This year our media centre was located with a stunning view of Blenheim Palace, so even though we were working we could see horses coming and going in the Palace Collecting ring.

Our proven track record in event PR and media management speaks for itself. We’ll handle everything from press office facilitation and media liaison to social media management. Ensuring your event gets the media attention and promotion it deserves.

Lastly, thank you to all the Coate PR team, April, Sophie, Tiggy, Kim, Kate and Jo plus photographers Libby Law and India Hodder and our videographers, The Cotswold Film Company.

You can find out more about our event PR and media management services here Event Media & Press Office Management – Coate PR