Whether you’re a small brand just finding your feet or a growing business juggling multiple roles, public relations can often fall to the bottom of the to-do list. But consistent, strategic PR is key to building brand awareness, shaping public perception, and ultimately, driving growth.
So how do you know when it’s time to bring in the experts? Here are five tell tale signs that outsourcing your PR might be your next smart move:
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You don’t have time to be consistent
PR isn’t just about the occasional press release sent off into the ether with no plan. It’s about building long-term relationships with media, crafting compelling stories and becoming a regular, well-respected name in people’s inboxes. If PR is something you keep putting off because you’re “too busy,” it’s time to get help. An outsourced PR team can keep things moving while you focus on what you do best.
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Your brand has a great story – but no one’s telling it
So, you’ve got an inspiring origin story, exciting new product, or powerful mission, but the media doesn’t know about it. That’s where a PR agency steps in. At Coate PR, we specialise in spotting what’s newsworthy and getting it in front of the right eyes, from national publications to niche sector press.
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You’re not getting the media coverage you deserve
If you’ve dabbled in PR but haven’t seen results, it could be down to lack of contacts, strategy, or polish. A professional PR team brings media relationships, experience, and insider knowledge to the table which can dramatically increase your chances of meaningful coverage.
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You’re launching something new
Whether it’s a product launch, event, or rebrand, you only get one chance to make a first impression. Launches are high-pressure moments that deserve a strong PR push. Outsourcing gives you the confidence that your message will land in the right inboxes, ensuring your story is more likely to be heard.
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You want to grow but don’t know how to stand out
If you’re ready to take your business up a level but sometimes feel invisible in a crowded market, PR is your secret weapon. The right agency will help you define what makes you unique, amplify your voice, and reach new audiences in a way that feels authentic and impactful.
At Coate PR, we specialise in helping brands rooted in the countryside, equestrian, pet and lifestyle sectors grow their profile through thoughtful, tailored PR. Whether you’re ready for a full-service campaign or just need help getting started, we’re here to chat.
Get in touch today to see how we can help.