In equestrian and rural marketing, timing is everything.
The countryside and rural sectors move with competition seasons, breeding cycles, harvest, county shows, field sports and agricultural awareness campaigns. These moments shape attention, influence buying behaviour and drive meaningful engagement.
We work closely within the equestrian and country lifestyle sectors, so understanding this rhythm is fundamental to how we plan, pitch and position our clients.
Our 2026 Equine and Rural PR Calendar brings together the key fixtures, major shows and awareness moments that define the year, helping brands plan strategically, stay relevant and maximise impact.
January 2026 marketing dates |
| January – British Dressage Winter Regionals |
| January – British Showjumping Winter Series |
| January – Veganuary |
| January – Dry January |
| End January – National Equine Forum |
| 7th – 9th January – Oxford Farming Conference |
| 14th – 15th January – LAMMA Show |
| 19th – 21st January – British Cattle Breeders Conference |
| 25th January – Burns Night |
February 2026 marketing dates |
| February – Start of Calving Season |
| Early February – British Breeding Stallion Shows and Grading |
| 1st-28th February – Februdairy |
| 2nd February – World Wetlands Day |
| 5th February – Start of the Rugby Six Nations |
| 9th – 13th February – Mind Your Head week |
| 13th – 15th February – Great British Shooting Show |
| 14th February – Valentines Day |
| 20th February – Love Your Pet Day |
| 26th February – Rural Crime Conference |
| 28th February – 1st March – The National Equine Show |
March 2026 marketing dates |
| Early March – British Eventing Season Begins |
| March – Spring Planting Season Begins |
| 1st March – St Davids Day |
| 3rd March – World Wildlife Day |
| 5th – 8th March – Crufts |
| 8th March – International Women’s Day |
| 10th-13th March – Cheltenham Festival |
| 15th March – Mother’s Day |
| 17th March – St Patricks Day |
| 20th March – First Day of Spring |
| 21st March – International Day of Forests |
| 22nd March – World Water Day |
| 23rd March – National Puppy Day |
April 2026 marketing dates |
| April – National Pet Month |
| 1st April – April Fools Day |
| 3rd – 5th April – Eventing Spring Carnival at Thoresby Park |
| 4th April – The CHANEL J12 Boat Race |
| 9th-11th April – Randox Grand National |
| 22nd April – Earth Day |
| 23rd April – St Georges Day |
| 25th April – World Veterinary Day |
| 23rd-30th April – Great British Beef Week |
| 27th April – 3rd May – National Gardening Week |
| 28th April – 2nd May – Punchestown Festival |
May 2026 marketing dates |
| May – National Beef Month |
| 6th – 10th May – Badminton Horse Trials |
| 8th May – World Donkey Day |
| 11th – 17th May – Mental Health Awareness Week |
| 15th – 17th May – Belsay Horse Trials |
| 13th – 16th May – Balmoral Show |
| 14th – 17th May – Royal Windsor Horse Show |
| 20th May – World Bee Day |
| 21st – 23rd May – Devon County Show |
| 22nd– 24th May – The Great British Farm-Fest |
| 27th – 31st May – Bicton International Horse Trials |
| 28th – 30th May – Royal Bath and West Show |
| 31st May – 6th June – National Forest Week |
June 2026 marketing dates |
| 1st June – World Milk Day |
| 4th – 6th June – Royal Cornwall Show |
| 5th June – Epsom Derby |
| 5th June – World Environment Day |
| 5th – 7th June – Polo in the Park |
| 10th – 11th June – Cereals Event |
| 11th – 14th June – Defender Bramham International Horse Trials |
| 10th – 14th June – Bolesworth International |
| 12th – 14th June – Royal Three Counties Show |
| 14th June – Cartier Queen’s Cup Final |
| 15th June – National Beer Day |
| 16th – 20th June – Royal Ascot |
| 18th – 21st June – Royal Highland Show |
| 21st June – Summer Solstice |
| 24th – 25th June – Royal Norfolk Show |
| 25th-28th June – Hickstead Derby Meeting |
| 30th June – 5th July – Henley Royal Regatta |
July 2026 marketing dates |
| July – National Picnic Month |
| 1st – 2nd July – Groundswell |
| 10th – 12th July – Pony Club Championships |
| 14th-17th July – The Great Yorkshire Show |
| 22nd July – Festival of Hounds |
| 20th – 23rd July – Royal Welsh Show |
| 22nd – 26th July – The Royal International Horse Show at Hickstead |
| 24th – 26th July – The Game Fair |
| 28th July – World Nature Conservation Day |
| 30th July – International Friendship Day |
August 2026 marketing dates |
| August – Start of hunting season |
| 1st August – Yorkshire Day |
| 7th – 9th August – Longines Global Champions Tour London |
| 6th-9th August – Dublin Horse Show |
| 10th – 16th August – National Allotments Week |
| 11th – 16th August – British Eventing National Championships |
| 12th August – International Youth Day |
| 13th – 16th August – Dodson & Horrell Bolesworth Young Horse Championships |
| 19th August – World Photography Day |
| 26th August – International Dog Day |
September 2026 marketing dates |
| September – Start of shooting season |
| 5th September – Moreton Show |
| 3rd-6th September – Burghley Horse Trials |
| 10th September – World Suicide Prevention Day |
| 10th September – Back British Farming Day |
| 12th September – Romsey Show |
| 9th-12th September – Westmorland Country Show |
| 15th – 17th September – National Ploughing Championships |
| 17th – 20th September – Agria Blenheim Palace International Horse Trials |
| 24th – 27th September – Osberton International Horse Trials |
| 27th September – World Tourism Day |
| End of September – Start of Harvest Season |
October 2026 marketing dates |
| 4th October – World Animal Day |
| 10th October – World Mental Health Day |
| 7th – 11th October – Horse of the Year Show |
| 17th October – British Champions Day |
| 21st October – National Apple Day |
| 26th October – National Pumpkin Day |
| 30th October – Borderway Agri Expo |
| 31st October – Halloween |
November 2026 marketing dates |
| 1st November – Start of November |
| 5th November – Bonfire Night |
| 8th November – Remembrance Sunday |
| 10-11th November – Welsh Winter Fair |
| 13th November – Word Kindness Day |
| 19th November – International Men’s Day |
| 27th November – Black Friday |
| 28th November – Small Business Saturday |
| 30th November – St. Andrews Day |
December 2026 marketing dates |
| December – Start of Lambing Season |
| 5th December – World Soil Day |
| 16th – 20th December – London International Horse Show |
| 21st December – Winter Solstice |
| 24th December – Christmas Eve |
| 25th December – Christmas Day |
| 26th December – Boxing Day |
| 31st December – New Years Eve |
Which dates matter most for your brand?
We help equestrian and rural businesses turn this busy schedule into winning PR strategies. Get in touch to chat about your 2026 goals: april@coatepr.com