We’re delighted to announce that Coate PR has been appointed to work in partnership with the Fédération Equestre Internationale (FEI) on media operations and communications ahead of the FEI World Championships in Aachen.
The agency’s media operations experience spans major international equestrian events, including two European Championships – most notably serving as Press Officer for the 2025 Agria FEI Eventing European Championship at Blenheim Palace – as well as four and five-star internationals at Bicton, including the FEI Eventing Nations Cup™ and Gatcombe Park.
Alongside equestrian sport, Coate PR’s work with major national events and organisations including The Game Fair, the farmers charity RABI and The Great British Farm-Fest, brings broader strategic insight to its communications approach, complemented by experience with country lifestyle brands and elite athletes across multiple equestrian disciplines.
Working closely with the FEI’s in-house communications team, Coate PR will provide strategic and operational media support in the lead-up to the Championships, helping to ensure clear, consistent and effective engagement with media and stakeholders. Support will be delivered remotely in close coordination with the FEI team on the ground in Aachen.
Coate PR’s Managing Director, April Coate said, “I’m very much looking forward to building on the strong relationships we’ve developed with the media and key stakeholders over the past few years. Supporting the press with clear, timely and practical communications is central to successful championships and I’m pleased to work with the FEI as they prepare for the World Championships in Aachen.”
This collaboration reflects Coate PR’s ongoing commitment to working at the highest level of sport, supporting federations and events with clear, effective and partner led communications.