Grace Skelton, Director of Alne Park Stud sought to enhance the stud’s online presence by showcasing their stallions, prestigious facilities and services. Grace approached Coate PR to produce a series of promotional videos to highlight the stud’s expertise, success and their roster of top pedigree thoroughbred stallions: Ocovango, Dink, Midnights Legacy and Subjectivist.

To capture the unique character and exceptional qualities of each stallion, we partnered with videographer Harry Sykes, who provided stunning ground and drone footage of the stud and its facilities. The drone footage added an aerial perspective, enhancing the visual impact of the videos, while close-up shots of the stallions emphasised each of their physical attributes and temperaments.

Each of the five videos focused on a specific aspect of Alne Park Stud:

1. Stallion Ocovango – Highlighted his ability to sire back-to-back daily winners in both the UK, Ireland and in France.
2. Stallion Dink – Sire of multiple NH winners across the UK, France, Ireland and Spain.
3. Stallion Midnights Legacy – Focused on his performance in both flat racing and national hunt, along with his pedigree and influence on future generations.
4. Stallion Subjectivist – Captured his Group 1 achievements on the racetrack and his potential as a breeding stallion.
5. Overall Stud Video – Featured an introduction from Stud Director, Grace Skelton the facilities, the overall ethos of Alne Park Stud, demonstrating the expertise and care provided to every horse.

Harry Sykes captured a combination of sweeping aerial shots and detailed on-ground footage. The Coate PR team then carefully edited and produced the five promotional videos, ensuring each video was tailored to tell the story of the respective stallions and the stud in a cohesive and engaging manner. The videos were designed to be visually striking, informative and shareable across all social platforms.

The promotional videos were well-received by our client Grace Skelton, significantly enhancing Alne Park Stud’s brand presence. The high-quality production, combined with engaging storytelling, not only showcased the impressive stallions but also helped to elevate the stud’s brand image in a competitive market. These videos became a valuable asset for Alne Park Stud’s marketing efforts, driving engagement, attracting potential clients and reinforcing the stud’s reputation within the thoroughbred bloodstock industry.

This project demonstrated Coate PR’s ability to produce high-impact promotional content that resonates with the client’s audience. By combining our expertise in storytelling with high-quality video production, we helped Alne Park Stud effectively communicate its values and the calibre of its stallions ahead of the 2024 breeding season.