Over
Total Reach
Coate PR manages the social media channels for Blenheim Palace International Horse Trials including Facebook and Instagram with TikTok being introduced in September 2023.
Having taken over the social media channels in March 2023 and managing them through to the event in September, the total reach exceeded 3.3 million. With mostly organic and a small amount of paid content, we were able to reach the target audience for the horse trials, contributing towards the record attendance figures for the event in recent years.
This year we are significantly increasing the TikTok campaign and have also encouraged the use of LinkedIn to build up B2B relationships in our role of supporting the commercial team at Stable Events with exhibitors and sponsors.