Over
Total Reach
Coate PR manages the social media channels for Agria Blenheim Palace International Horse Trials including Facebook, Instagram, TikTok and LinkedIn.
In 2024 the social media campaign included reels and static posts focussing on what was on offer at the event, special guests and celebrity meet and greets, insights into the behind the scenes of the course design and event organising team role and sponsor contributions. We also teamed up with pro riders Emily King, William Fox-Pitt and Will Rawlin plus Radio 2 presenter Sara Cox and social media stars The Esme and Harlow White to generate pre event promotion and on event activity.
The social media reach exceeded 5 million, a significant increase of over 1.7 million from 2023.
All of this was gained with organic content which we were able to reach the ideal target audience for the horse trials as well as contributing to one of the highest attendance figures for the event.
