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New Ownership For Coate PR (formerly JB Promotions)

New Ownership For Coate PR (formerly JB Promotions)

Jan 10, 2022

Exciting new ownership! Leading equestrian PR and marketing agency, Coate PR (formerly JB Promotions), has been purchased by long standing team member April Coate. The agency, founded by Bridget Jennings nearly 40 years ago, specialises in the equestrian and rural...

Recent Posts

  • The rise of the countryside as a brand and how we can help you capitalise on it
  • 2025: A year of iconic events, media wins and new audiences at Coate PR
  • TICKETS ANNOUNCED FOR THE GREAT BRITISH FARM-FEST STARRING JEREMY CLARKSON, LISA HOGAN, KALEB COOPER & CHARLIE IRELAND
  • RDA Impact Report Shows How Horses Drive Social Good and Strengthen Equestrianism’s Role in Society
  • The launch of The Great British Farm-Fest – 22 – 24 May 2026
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This week on The Coate PR Great British Bake Off, This week on The Coate PR Great British Bake Off, Jen treated us to a banana, chocolate and peanut butter cake and it did not disappoint. Can’t wait to see what’s in store next week! 🍰👩🏼‍🍳
The ‘heritage’ aesthetic is everywhere right n The ‘heritage’ aesthetic is everywhere right now. 🚜 

Even people who’ve never set foot on a farm are buying into the countryside lifestyle. From Cottagecore to Clarkson’s Farm, rural living is trending - and it’s a huge opportunity for brands. Is your brand in the conversation? 🗣️ 

Full blog now live, link in bio!
The Coate PR Great British Bake Off begins with Ki The Coate PR Great British Bake Off begins with Kim’s caffeine freak coffee and walnut cake paired with napkins to celebrate the Year of the Horse! 🎂 🐴 

Note: napkins are not edible! 😂 
#bakeoff #yearofthehorse
✨2025 has been a wild ride! Here’s what made i ✨2025 has been a wild ride! Here’s what made it unforgettable:✨
 
🏇 Equestrian highlights
• @bicton_arena’s May International hosted its first @fei_eventing Nations Cup - we amplified its profile and drove media buzz. 
• The Agria FEI European Championship returned to the UK after a decade - a landmark week in the BPIHT Media Centre! 🥇 
• Two exclusive preview days at Bicton & Blenheim created influencer and press excitement. 🏰 
• Boosted @britishhorsefeeds iconic quick-soaking beet pulp with targeted media engagement.
• Raised awareness for @rdauk with strong national, regional & equestrian coverage.
• Launched @gfs_saddlesuk premier range, refreshed social channels, appointed ambassadors & secured sponsorship of the 8 & 9 Year Old Class at Blenheim.
 
 
🎯 Country lifestyle
• @thegamefair returned to Ragley Hall, with coverage in The Telegraph and Waitrose Weekend and more - and a record-breaking number of attendees!
• @dog_fest brought joy to thousands at stunning stately homes: Harewood House, Ragley Hall, Knebworth House, Tatton Park, Loseley Park, and Ashton Court. 🐾 
• Launched 2026’s @farmfest_uk at Stoneleigh Park with Clarkson & co. 🚜 
• Elevated British footwear brand @orca_bay, with stunning shoots, social content & influencer activations. 
• Supported @thegoldenpastecompany launch of TurmerBreathe for equine respiratory health. 
• Partnered with @tractorteduk, the much-loved children’s programme, building strong media relations to launch their exciting new JCB episode.
• Grew @hollingspettreats profile through Crufts partnerships & dog-friendly pub collaborations.
 
Next year looks to be even better - THANK YOU for joining us on the ride. 2026, we are ready for you! 🚀
 
#HappyNewYear #YearInReview
It was lovely to see so many colleagues and client It was lovely to see so many colleagues and clients at last night’s @horseandhound Awards at the @dbpoloclub. 🏆 ✨ 

There were some fantastic nominations and award winners, congratulations to all. 🎉 👏 

#HHAwards
Can you really beat this? 🐎 ☀️ 😃 Enjoy Can you really beat this? 🐎 ☀️ 😃 

Enjoying the last horse trials of the season at @bicton_arena 🙌 

#BictonArena #Eventing #HorseTrials
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Awards

• Alliston Centre Business Awards 2023: Business Growth Award

• Cirencester Business Awards 2023: Runner Up Business Person of the Year

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