Deciding to rebrand your business is never a quick or easy decision. We decided to rebrand in July 2024 to reflect the journey we have been on following April’s acquisition of the agency in 2022 and to highlight the growth of the business and the support we offer brands and events in our specialist sectors.
The rebrand signifies more than just a name change. It represented our renewed commitment to delivering the best public relations strategies, innovative campaigns and exceptional client service.
The evolution after 40 years from JB Promotions to Coate PR reflects our dedication to growth, creativity and excellence in the PR industry and so we would like to share our thoughts on why a rebrand might just be the best thing for your business.
In the ever-evolving landscape of business, rebranding isn’t just a buzzword; it’s a powerful strategy that can breathe new life into your company. Rebranding offers a unique opportunity to connect with your audience, refresh your image and ultimately boost your exposure to potential new business.
There are many factors to consider when deciding to rebrand your business. Your branding makes a difference to the customers or clients you are targeting and how you are perceived by them.
So, might it be time for you to consider a rebrand?
Why would you rebrand your business?
- Your company values and mission may have changed.
- Your service or product line may have developed.
- You wish for a fresh start – perhaps there has been a structural change in your business or you want to reset your public image and regain trust.
Pros of rebranding
- It can enhance brand awareness.
- A rebrand can generate a buzz and ignite curiosity around your brand.
- It can help businesses to attract more customers and break into new markets.
- It helps differentiate you from your competitors and is an opportunity for you to resell your USP’s.
Cons of rebranding
- You have to retain customer loyalty with your current customer base.
- It can be expensive as you will be changing your website, logo, social media channels, marketing materials, tradestand design etc.
- As you are rebuilding your brand, your sales may be impacted. Your current customers need to be informed of your new direction and new customers will still need to be won.
- For companies rebranding to overcome PR challenges, you may need to work harder to establish new relationships. Don’t be surprised that it takes time for people to become aware of your new brand.
How to communicate your rebrand?
As a PR agency, we know how important it is to communicate your rebrand effectively to your internal and external network. Have a robust timeline of when you are going to communicate this and make sure you explain the reasons behind the rebrand. Where possible, get your team involved, it’s great for them to feel that the rebrand is including them and they are involved in the decision-making process.
A rebrand is also an opportunity to regain customer loyalty and reach new clients. This is where public relations is even more important. Now that you have your branding ready, you need to distribute it. This can be in the form of features, press releases, interviews, social media posts, podcasts and more. A rebrand might also mean new marketing strategies, so you need to re-evaluate your current marketing initiatives to make sure they align with your updated brand.
Rebranding is more than just a new logo; it’s an opportunity to connect deeper with your audience and align your business with current trends and values. This can lead to increased visibility, stronger customer loyalty, and ultimately, growth. If you’re considering a rebrand, take the time to evaluate your goals and how your new identity can reflect them.
If you would like to chat through what a rebrand could look like for your business, please get in touch.
We recently undertook an entire rebrand, so we are speaking from firsthand experience. You can read more about our rebrand from JB Promotions to Coate PR here.