At Coate PR, we are deeply committed to delivering exceptional results for our clients, particularly when it comes to media coverage. We understand the importance of gaining the right attention and exposure. We pride ourselves on leaving no stone unturned to ensure our clients’ success. Following every event or campaign, we provide a comprehensive media coverage report. These reports highlight the full extent of our efforts, showcasing the spotlight we’ve helped secure for our clients.
Purpose of our media report
The core purpose of these reports is to offer our clients a thorough analysis of the media coverage generated before, during, and after an event. This means we provide a detailed breakdown of how the event or campaign resonated in the media. Thus ensuring our clients can see the tangible results of our work.
The report includes a comprehensive look at:
- Print coverage analysis – We closely monitor and document all print media coverage. From regional newspapers to national magazines, ensuring our client’s message reaches the widest possible audience.
- Online media coverage – In today’s digital world, online media is pivotal. Our reports track the digital coverage across websites, blogs, and online news outlets, ensuring that every mention is accounted for.
- Social media analysis – We examine the impact of social media engagement, tracking reach, engagement and shares across platforms like Facebook, Instagram, TikTok and LinkedIn. This provides valuable insights into how the event or campaign resonated with the audience online.
- Media Day – For events with a dedicated media day, we capture and analyse the interactions and exposure gained through press interactions, journalist engagement, and media outlets attending. This helps us measure the direct impact on media presence and publicity.
- Impact of ambassadors and influencers – Our reports also focus on the role played by ambassadors and influencers in the success of the event or campaign. By tracking their reach, engagement, and the resulting media coverage, we assess how their involvement contributed to the overall visibility.
- Radio coverage – Traditional yet highly effective. Radio coverage plays a crucial role in extending the reach of any event. We track any mentions across local and national radio stations.
- Competitions and partnerships – We evaluate the impact of any competitions, partnerships, or collaborative efforts that may have supported the campaign. This includes the exposure generated through partner channels or cross-promotional activities.
- Press release pick-up – We meticulously track how well our press releases were picked up by different media outlets. Ensuring that they reached the right audience and were covered in the most relevant platforms.
A proven track record
Our established expertise in event PR and media management speaks volumes about our capability. Our media coverage reports consistently show a remarkable variety of media placements for our clients, spanning from local to national publications. Whether it’s traditional media like newspapers and magazines or digital platforms, we ensure maximum exposure across multiple channels.
These results are not the product of luck or pre-existing fame. They are a direct result of our team’s dedication and our extensive experience in event PR. As well as our proven strategies to create significant media opportunities. Every campaign we undertake is driven by a meticulous approach that focuses on the needs of our clients, rather than relying on an already-large following. We believe in quality over quantity and know how to leverage every media opportunity to its full potential.
Strategic media approach
At Coate PR, we don’t just facilitate press coverage. We are active partners with our clients, working together to ensure they get the media attention and promotion their events rightfully deserve.
Our strong relationships with key media outlets, paired with our expertise in strategic media placements, make us a trusted partner for any PR initiative. From large-scale events to targeted campaigns, we help our clients achieve significant visibility and recognition. With Coate PR’s track record of success, you can trust us to deliver results that not only meet but exceed your expectations, making a lasting impact for your brand.
Read more about what we do here.