The UK’s favourite little green tractor, Tractor Ted, has teamed up with organic food brand Yeo Valley Organic to launch a nationwide on-pack competition and exclusive new episode for families.
Running for 12 weeks, Little Yeos No Added Sugar 6-packs will include a promotion that sees three winners each week receive a £50 voucher to spend on Tractor Ted merchandise online. The competition is rolling out across major UK retailers from 4th April.
Loved by families across the country, Tractor Ted entertains and educates young children about life on the farm. Presented by JB Gill and narrated by Matt Baker, the series helps children understand where their food comes from and how to care for the countryside.
Yeo Valley Organic, based in Somerset, has been producing organic food for over 30 years and is a long-standing advocate of organic regenerative farming. Best known for its organic yogurts and wholesome ingredients, the brand champions working in harmony with nature.
Alongside the competition, a brand-new episode of Tractor Ted has been created in partnership with Yeo Valley Organic. ‘Guess Who Moos’ explores how organic yogurt is made while highlighting the importance of soil health and organic regenerative farming practices.
In the episode, Tractor Ted and Midge play a guessing game with their friends JB Gill, Meadow the sheep and Dibble the duck. Using clues, they challenge viewers to guess the animal, while introducing children to how Yeo Valley Organic yogurt is produced.
The episode premiered at Bowood House & Gardens on 14 April, where families enjoyed Yeo and Tractor Ted-themed activities including Mini Trac rides, a Digger Den and a milking experience, alongside delicious Yeo Valley Organic picnics.
Alexandra Heard, founder of Tractor Ted, said: “I created Tractor Ted over 20-years-ago to help children understand farming in a way that is engaging, educational and fun. I saw how fascinated my own children were by tractors and realised there was very little content showing real farms in action for younger audiences.
“We’re delighted to be partnering with Yeo Valley Organic, not only to bring this new episode to life, but also to continue sharing the importance of organic regenerative farming with the next generation. And if it means enjoying more organic yogurt along the way, that’s a bonus.”
“We’re excited to be partnering with Tractor Ted on a brand‑new episode created for young farm fans and their families,” says Rebecca Hehir, Head of Communications at Yeo Valley Organic. “It’s great to see our values of real food, real farming, and real fun come together in a Tractor Ted adventure, and with our competition, we’re looking forward to bringing a little extra farmyard cheer to breakfast tables across the country.”
The ‘Guess Who Moo’ episode will be available exclusively on Tractor Ted TV from 16th April.